Hi, I’m Sofia Candanoza. I am a Senior Graphic Designer & Illustrator based in Victoria, BC, with a background in advertising and visual communication.
Throughout my career, I’ve learned that good design isn’t just about making things look good—it’s about making complex information feel human. Currently, I apply this as a Digital Design Engagement Strategist for the Province of British Columbia, where I translate bureaucratic needs into accessible, citizen-centered visuals.
But my work doesn't stop at strategy. The artistic side of visual storytelling deeply drives me. Whether I am designing a user interface or creating a digital illustration for my art studio, RockNRaw, my signature approach blends bold palettes with emotional depth.
I sit right at the intersection of structured communication and artistic expression.
Looking for a strategic partner or a unique custom illustration? Let’s create something meaningful.